UGC POLICY

USER GENERATED CONTENT POLICY

As a company engaged in the fight against harmful drinking, we will immediately remove any posts that: 

  • encourage or condone illegal, irresponsible or immoderate consumption. 
  • glorify the alcohol strength or intoxicating effect of a drink. 
  • present abstinence or moderation in any negative way. 
  • show people who appear to be drunk or in any way imply that drunkenness is acceptable. 
  • feature any people who are or appear to be under the legal drinking or purchasing age. 
  • associate a drink with performance, sexual or social success. 
  • suggest any association with violent, aggressive, dangerous or anti-social behavior. 

Any user generated content will be reviewed, and non-compliant or inappropriate content will be removed within 72 hours.