There’s no business like show business… and there’s a good reason for that. 

Stylist, backing dancers, makeup artists and other such talented folk are the unsung heroes of this industry. After all, they bring all your favourite stars, shows, gigs and music videos to life.

But, while they may not be in the limelight, their lives in the background look just as exciting – if not more so. How do we know? Their Instagram accounts, naturally. Follow these feeds and you’ll soon feel like a roadie on tour…

Marina Toybina


Who: Mariana is a fashion designer, costumer designer and stylist to the stars. Because why be just one of those things?

Why follow: She’s designed costumes for Ariana Grande, Carrie Underwood and Katy Perry’s Prysm tour, so you can expect tons of cool concert photos. 

Les Twins


Who: The identical twins and self-taught French dance duo are setting the world on fire with their insane hip-hop moves. Oh, and they’re fashion models as well.

Why follow: Laurent and Larry Bourgeois (aka Lil Beast and Ca Blaze) have danced for living icon and general superstar, Beyonce, and their feed is packed with awesome photos and mind-bending dance videos. Sit back and marvel.

Elvin Smith


Who: Manager to Grammy award-winning British soul singer Sam… and the rumoured inspiration behind Sam’s heart-breaking love songs. Bit awks.

Why follow: For an amazing sneak peek into the backstage life of Sam Smith, and a spot of food porn, too (Elvin describes himself a ‘Junk Food Connoisseur’). Sandwiches and Sam Smith secrets, what’s not to love?

Kenny Leath


Who: Stage Manager of Warped Tour, the largest travelling festival in the US, Kenny has spent his life working in the music industry.

Why follow: Bad-ass Kenny’s feed lets you get up, close and personal to the bands – not only at Warped, but at other festivals like Coachella, too. 

Chris Ketley


Who: Guitarist and piano player for English singer, songwriter, and multi-instrumentalist, Ellie Goulding – who went platinum in more ways than one.

Why follow: As part of this synthpop star’s band, Chris travels the world to play at Ellie’s concerts, giving him (and inevitably us) the ultimate all-access pass. Prepare to get starry-eyed…

James Higgins


Who: Tour manager to British group and current darlings of the electronic music scene, Clean Bandit, who blend classical and dance music like no other.

Why follow: You think electronic music is repetitive? Well, it is repetitive, and so is James’ feed – in the best way possible (think endless photos of the band’s worldly travels). He’s easy on the eye, too. Your heart may, I dunno, skip a beat.

Karin Darnell


Who: This talented British make-up artist’s work can be seen on photoshoots, red carpet events, TV shows and much more.

Why follow: She’s worked her cosmetic magic on dazzling divas Rihanna, Jessie J, and Cheryl Cole, making her feed the go-to place for make-up inspiration – and an insight into how stars are transformed before they face the crowds.



Who: A Grammy award-winning music producer and drummer who works with big names in the studio and performs live, too. Who says you can’t have it all?

Why follow: He produced Kendrick Lamar’s new single, I – but his clientele doesn’t end there; Rahki’s worked with Eminem, 50 Cent, Aloe Blacc and many more. Follow for real-time footage of him ‘Making music… Adding kiks.’

Nick DeMoura


Who: Creative director and choreographer for TV, film and music. His credits include Justin Bieber, Ariana Grande and J. Lo, so you know he means business.

Why follow: He leads avery exciting life, for one, and his photos range from live performances and hanging with big names to his colorful life as a dancer.